Living, learning and doing business in Germany

“Marketing and sales activities need latitude to adapt to local customs”

Corinna Ritter

In August 2005 MultiLing Corporation president and CEO Michael Sneddon moved his family from the United States to Germany. Lacking any German language skills, the family planned to stay from one to two years. Now well into their third year in Germany, with no fixed timetable to return to the United States, the family is well integrated. Michael Sneddon’s move has provided his company with a new business perspective. His experience is an interesting example of working as a foreigner in Germany.