Localization - an Indian perspective

Rakesh Kumar

The list of languages spoken among different groups of people in India is quite long. Out of these, the Indian constitution recognizes 22 languages as official Indian languages and English as the twenty-third official language. The population of India is more than one billion, and the country’s economy has grown at a consistent annual economic growth rate in the range of 7% to 10% over the last few years. This economic growth is also reflected in the demand for content in local languages as is evident from the persistent growth in circulation of newspapers and magazines published in Indian languages.