Geocultural literacy, part 2

Tom Edwards

In part 1 of my column pertaining to the critical importance of geocultural literacy, I essentially made the argument that fundamental knowledge pertaining to cultures, geopolitics and geography in general is a key factor in business success in the globalizing economy. My goal was to highlight the ample evidence that shows that a lack of geocultural literacy is an ongoing problem in today’s society, which impacts the global business environment. It affects a wide variety of businesses and leads to consumer mistrust within the United States and abroad, which then yields negative impacts on public image and revenue.